I build brands, convert users, and drive demand generation, with expertise in product marketing, content marketing, email marketing, and solutions marketing. From GTM and brand strategy to messaging and design, I create marketing collateral that empowers sales teams and launch campaigns that create buzz.

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Marketing

Tech Stack

I build marketing teams from the ground up, implementing and running the entire martech stack, including CRMs, digital and content management systems, website builders, email marketing, analytics, and design tools.

Sales Enablement

I empower sales teams with marketing collateral that educates and influences decision-makers. I own messaging and design of pitch decks, one-pagers, flyers, and brochures - used for print and digital distribution.

  • Product data sheets

  • Standardized one-pagers for enterprise outreach

  • Distributor-ready brochures

  • Conference materials and booth assets with accompanying landing pages

Sample Work | Pitch Deck Slides

Case Study Design & Messaging

I create case studies that tell a product’s story and illustrate its value. My case studies are customized based on individual buyer personas and context (i.e., pitch decks, websites, one-pagers).

Sample Work

  • Copy, Design

  • Copy, Design

  • Copy, Design Strategy

  • Copy, Design Strategy

  • Copy, Design Strategy

  • Copy, Design Strategy

  • Copy, Design Strategy

  • Copy, Design Strategy

  • Copy, Design Strategy

Technical Content & Creative Leadership

Multimedia content development and asset design.

Own end-to-end content development:

  • Thought leadership including white papers and technical blog content

  • Design diagrams and campaign graphics

  • Produce long-form and short-form campaign videos

“A Crypto Thesis”​ is an 11,000 word white paper on the blockchain and crypto industry. I partnered Joey Krug, Pantera Capital’s Co-CIO and Augur founder, to write, edit, and publish the paper.

  • Co-Authored (including editing, copyediting, content fact-checking)

  • Authored Executive Summary for varying market segments

  • Content Marketing Strategy 

Case Study | Thought Leadership

“A Crypto Thesis”

“A fascinating perspective, as well as a model of lucid prose on this complex subject.”

Wall Street Investor

Results

  • 70% higher circulation than any publication in firm’s history (7 years)

  • 42,000 people read the article on Medium - 300% increased readership 

  • 3rd most circulated firm tweet

  • Pivotal asset in successfully raising $175m for firm’s third venture fund

Read "A Crypto Thesis”

Brand + Messaging Systems

I help founders and product owners develop brand and messaging strategies that build awareness and drive conversions.

I develop formal brand and messaging systems including positioning, proof points, and product framing, creating internal clarity and external consistency, laying the foundation for all product marketing, sales enablement, and fundraising efforts.

Challenge
An investment firm had five distinct investment vehicles – often creating confusion for prospective investors.

Solution
I determined that each fund’s liquidity was distinct and could be the foundation of our narrative. I created the “Liquidity Spectrum” - a visual overview of all five funds along a spectrum of liquidity. I crafted messaging and redesigned fundraising collateral with our new fund-centric branding.

Case Study | Brand Messaging and Hierarchy

Case Study | B2B Product Marketing

Product Launch & Ongoing Product Marketing

Positioned first industry-leading product for AI-era data centers, grid, EV charging infrastructure, and electrification systems.

Scope of Ownership

  • Developed all product messaging

  • Built product landing page architecture and conversion pathways

  • Wrote and published all supporting technical blog posts

  • Authored and launched CPMLMAX white paper (gated + ungated versions), anchoring standardized magnetics positioning across campaigns and distributor channels.

  • Email segmentation + A/B subject testing

  • LinkedIn organic distribution

  • Distributor alignment (DigiKey integration)

  • Product data sheets (CPMLMAX™, custom inductors, transformers)

  • Standardized one-pagers for enterprise outreach

  • Conference brochures, one-pagers, and landing pages

  • Scripted and produced short-form campaign videos

This was the company’s first structured product marketing launch.

Commercial Impact

  • ~50 total white paper downloads

  • 23.05% open rate on white paper campaign

  • 22.2% CTR (above B2B benchmark)

  • Structured technical conversations enabled with engineering and BD

  • Improved conversion flow from blog → product → inquiry

Challenge
We wanted to encourage clients to download the app for added security, using features exclusively available on the mobile app

Solution
Design a web page and one-pager with clear and concise messaging, emphasizing mobile-exclusive security benefits including user control

Results
Increased mobile adoption among previously hard to convert clients (one of many campaigns that helped convert approximately 130,000 consumer clients to the mobile app)

  • Primary and Secondary User Research

  • Go-to-Market Strategy

  • Positioning and Messaging

  • Design & Copy for all marketing assets (see landing page and one-pager examples)

  • Sales Enablement and Service Team training and playbooks

Case Study | B2C Product Marketing

Added Security on Mobile

Case Study | B2B Marketing Campaign

NVIDIA 800 VDC Campaign

Strategic Market Alignment Campaign

Aligned deep-tech company’s portfolio with NVIDIA’s emerging 800 VDC data center architecture shift.

This campaign integrated:

  • Technical press release

  • Blog series (transformers, CPMLMAX, MV magnetics)

  • 800 VDC roadmap landing page

  • Email campaigns (initial + follow-up)

  • Organic LinkedIn posts

  • LinkedIn video ad

  • VC-targeted ad

Campaign Performance Highlights

Pipeline & Revenue Impact

  • Pipeline Acceleration: +31% increase in total pipeline value within the first 14 days of launch.

  • Lead Quality: 40% of total form submissions were verified high-quality leads (HQLs).

  • High-Intent Conversion: 17.7% landing page conversion rate — 3.5x B2B high-performance benchmark.

Multi-Channel Engagement Efficiency

  • Aggregate Email Performance: 31.7% open rate; 24.36% CTR — ~2x B2B benchmark.

  • Content Pull: 54.6% of blog readers transitioned to the primary campaign CTA.

  • Deep Engagement: Average dwell time of 2m–5m on technical pages — 3.5x–6x industry average (45s).

Acquisition & Audience Growth

  • Strategic Traffic Driver: Campaign content accounted for 51.5% of total monthly unique site visitors.

  • LinkedIn Audience Expansion: +3.26% monthly growth rate via 5 organic posts. 1.6x industry standard.

  • Conversion Efficiency: 1.84% Follower-to-Impression ratio; averaged 12 new followers per organic post.

Case Study | B2B Brand Campaign

5-Year Anniversary Campaign

Segmented campaign targeting customers and investors

Multi-channel campaign focused on brand maturity and commercialization progress.

  • 25% CTR (vs ~10–15% benchmark)

  • 50% fully read rate

  • 1m 29s average time on landing page

  • 191% increase in site sessions during campaign window

  • Drove key investor leads during critical fundraising period

Case Study | Client Product Marketing Campaign

Mobile Alerts Adoption

  • Primary and Secondary User Research

  • Go-to-Market Planning

  • Positioning and Messaging

  • Sales enablement and service team training and playbooks

  • Text, Email & Mobile Interstitial copy

  • Change Management 

Challenge
Following several fraud incidents, we discovered that some of the victims had not set security alerts, which could have prevented the losses. We needed clients to opt in and set up alerts and initiated an email campaign to encourage them

Solution
Two-month campaign via email, mobile app, and high touch service team support to increase user adoption

Results

  • Grew voluntary alerts adoption from 7% to 24%. 

  • Key Insight: email is much more effective than mobile banners at driving conversions