‍ ‍Commercial Impact

2–2.5x increase in monthly traffic
Bounce rate reduced 57% → 39%
CTA click-through rate increased 5.6% → 19.9%
+125% increase in monthly form submissions
Email contact clicks increased 70%

↓ ‍ ‍BRAND SYSTEM | SALES ENABLEMENT | DIGITAL COMMERCIALIZATION INFRASTRUCTURE

Building Commercial Infrastructure for a Next-Gen Power Platform

‍ ‍Commercial Impact

2–2.5x increase in monthly traffic
Bounce rate reduced 57% → 39%
CTA click-through rate increased 5.6% → 19.9%
+125% increase in monthly form submissions
Email contact clicks increased 70%

CorePower Magnetics is a venture-backed advanced magnetics manufacturer developing high-performance inductors, transformers, and magnetic materials for AI-era data centers, grid modernization, and next-generation electrification systems. Backed by the U.S. Department of Energy and Department of Defense, the company is advancing U.S.-manufactured magnetics designed to improve efficiency, reduce supply chain risk, and enable emerging high-voltage power architectures.
When I joined, the company was transitioning from R&D to commercialization.
As the sole marketing lead, I built and scaled the commercialization function from the ground up — translating complex hardware innovation into clear market positioning, structured messaging systems, scalable demand infrastructure, and revenue-aligned growth execution.
- Sole marketing lead; full ownership across brand, website, content, analytics, and reporting
- Partnered directly with founders, engineering, and BD to translate technical capability into commercial positioning
- Built scalable systems (brand kit, messaging guide, templates, page frameworks) to ensure consistency across touch points

The Challenge

CorePower’s external presence reflected an R&D-stage narrative rather than a commercialization-ready platform.

The homepage emphasized breakthrough technology but lacked product clarity and buyer pathways
Website UX did not drive conversions and wasn’t mobile friendly
Messaging skewed technical and investor-facing, with limited application framing
Standard products were not clearly distinguished from custom engineering
Calls-to-action were inconsistent
Sales and conference assets lacked cohesion

The Solution

The company required structured commercialization infrastructure to convert technical credibility into revenue velocity. I partnered directly with founders, engineering, and BD to translate technical capability into commercial positioning.

Standardized Product Launch & Ongoing Product Marketing

Developed all product messaging including framework for standardized vs. custom magnetics
Built product landing page architecture and conversion pathways
Wrote and published all supporting technical blog posts
Authored and launched CPMLMAX white paper (gated + ungated versions), anchoring standardized magnetics positioning across campaigns and distributor channels.
Email segmentation + A/B subject testing
LinkedIn organic distribution
Distributor alignment (DigiKey integration)
Product data sheets (CPMLMAX™, custom inductors, transformers)
Standardized one-pagers for enterprise outreach
Conference brochures, one-pagers, and landing pages
Scripted and produced short-form campaign videos
The Echo Project

Developed all product messaging including framework for standardized vs. custom magnetics
Built product landing page architecture and conversion pathways
Wrote and published all supporting technical blog posts
Authored and launched CPMLMAX white paper (gated + ungated versions), anchoring standardized magnetics positioning across campaigns and distributor channels.
Email segmentation + A/B subject testing
LinkedIn organic distribution
Distributor alignment (DigiKey integration)
Product data sheets (CPMLMAX™, custom inductors, transformers)
Standardized one-pagers for enterprise outreach
Conference brochures, one-pagers, and landing pages
Scripted and produced short-form campaign videos
The Brightline Project

Developed all product messaging including framework for standardized vs. custom magnetics
Built product landing page architecture and conversion pathways
Wrote and published all supporting technical blog posts
Authored and launched CPMLMAX white paper (gated + ungated versions), anchoring standardized magnetics positioning across campaigns and distributor channels.
Email segmentation + A/B subject testing
LinkedIn organic distribution
Distributor alignment (DigiKey integration)
Product data sheets (CPMLMAX™, custom inductors, transformers)
Standardized one-pagers for enterprise outreach
Conference brochures, one-pagers, and landing pages
Scripted and produced short-form campaign videos

Old Home Page

The homepage emphasized breakthrough technology but lacked product clarity and buyer pathways
Website UX did not drive conversions and wasn’t mobile friendly
Messaging skewed technical and investor-facing, with limited application framing
New Home Page

Defined product hierarchy (Standard vs Custom vs Materials)
Embedded persistent commercial CTAs
Introduced procurement signal (DigiKey)
Aligned messaging to engineering and sourcing intent
Old Product Summary

Description goes here
New Product Summary

Standardized Product Launch & Ongoing Product Marketing

• Developed all product messaging including framework for standardized vs. custom magnetics
Built product landing page architecture and conversion pathways
Wrote and published all supporting technical blog posts
•. Authored and launched CPMLMAX white paper (gated + ungated versions), anchoring standardized magnetics positioning across campaigns and distributor channels.
Email segmentation + A/B subject testing
LinkedIn organic distribution
Distributor alignment (DigiKey integration)
Product data sheets (CPMLMAX™, custom inductors, transformers)
Standardized one-pagers for enterprise outreach
Conference brochures, one-pagers, and landing pages
Scripted and produced short-form campaign videos
The Echo Project

Developed all product messaging including framework for standardized vs. custom magnetics
Built product landing page architecture and conversion pathways
Wrote and published all supporting technical blog posts
Authored and launched CPMLMAX white paper (gated + ungated versions), anchoring standardized magnetics positioning across campaigns and distributor channels.
Email segmentation + A/B subject testing
LinkedIn organic distribution
Distributor alignment (DigiKey integration)
Product data sheets (CPMLMAX™, custom inductors, transformers)
Standardized one-pagers for enterprise outreach
Conference brochures, one-pagers, and landing pages
Scripted and produced short-form campaign videos
The Brightline Project

Developed all product messaging including framework for standardized vs. custom magnetics
Built product landing page architecture and conversion pathways
Wrote and published all supporting technical blog posts
Authored and launched CPMLMAX white paper (gated + ungated versions), anchoring standardized magnetics positioning across campaigns and distributor channels.
Email segmentation + A/B subject testing
LinkedIn organic distribution
Distributor alignment (DigiKey integration)
Product data sheets (CPMLMAX™, custom inductors, transformers)
Standardized one-pagers for enterprise outreach
Conference brochures, one-pagers, and landing pages
Scripted and produced short-form campaign videos

Standardized Product Launch & Ongoing Product Marketing

• Developed all product messaging including framework for standardized vs. custom magnetics
• Built product landing page architecture and conversion pathways
Wrote and published all supporting technical blog posts
Authored and launched CPMLMAX white paper (gated + ungated versions), anchoring standardized magnetics positioning across campaigns and distributor channels.
Email segmentation + A/B subject testing
LinkedIn organic distribution
Distributor alignment (DigiKey integration)
Product data sheets (CPMLMAX™, custom inductors, transformers)
Standardized one-pagers for enterprise outreach
Conference brochures, one-pagers, and landing pages
Scripted and produced short-form campaign videos
The Echo Project

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
The Brightline Project

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

Copy, Design
Copy, Design
Copy, Design Strategy
Copy, Design Strategy
Copy, Design Strategy
Copy, Design Strategy
Copy, Design Strategy
Copy, Design Strategy
Copy, Design Strategy

Marketing
Communications
Brand Campaign
Writing Samples

“Whatever it is, the way you tell your story online can make all the difference.”

— Quote Source

Awards & Recognitions

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
Item description

New collection.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.