Employer Marketing | Professional Services

Impact Group Campaign

Campaign Performance Highlights

  • 144% increase in web traffic

  • Attracted HQL inbound talent saving 50% in annual recruiting fees

Website

  • Developed strategy, messaging, design, and execution for Impact practice and Careers page

  • Cross-linking throughout site and bitly URL email signatures

Press / Daily Journal, NPR All Things Considered, New York Times

  • Media Pitches

  • Talking Points, Media Training

  • Press networking and relationship building

Social Media

  • Strategy, copy and design

  • Execution including employee advocacy tool to increase organic reach

Demand Generation | Hard-Tech Startup

NVIDIA 800 VDC Campaign

Strategic Market Alignment Campaign

Aligned hard-tech product portfolio with NVIDIA’s emerging 800 VDC data center architecture shift.

This campaign integrated:

  • Technical press release

  • Blog series (transformers, CPMLMAX, MV magnetics)

  • 800 VDC roadmap landing page

  • Email campaigns (initial + follow-up)

  • Organic LinkedIn posts

  • LinkedIn video ad

  • VC-targeted ad

Campaign Performance Highlights

Pipeline & Revenue Impact

  • Pipeline Acceleration: +31% increase in total pipeline value within the first 14 days of launch.

  • Lead Quality: 40% of total form submissions were verified high-quality leads (HQLs).

  • High-Intent Conversion: 17.7% landing page conversion rate — 3.5x B2B high-performance benchmark.

Multi-Channel Engagement Efficiency

  • Aggregate Email Performance: 31.7% open rate; 24.36% CTR — ~2x B2B benchmark.

  • Content Pull: 54.6% of blog readers transitioned to the primary campaign CTA.

  • Deep Engagement: Average dwell time of 2m–5m on technical pages — 3.5x–6x industry average (45s).

Acquisition & Audience Growth

  • Strategic Traffic Driver: Campaign content accounted for 51.5% of total monthly unique site visitors.

  • LinkedIn Audience Expansion: +3.26% monthly growth rate via 5 organic posts. 1.6x industry standard.

  • Conversion Efficiency: 1.84% Follower-to-Impression ratio; averaged 12 new followers per organic post.

Brand Awareness | Hard-Tech Startup

Supply Chain Resilience Campaign

Brand Positioning + Narrative Validation

  • Developed and validated brand messaging across applicable sectors and resonance of U.S. based manufacturing and supply chain resilience as key value proposition

  • Multi-channel campaign across social, email, and SEO-driven blogs

  • Established audience segmentation derived from the campaign’s email and site analytics

Email Results

  • 15.5% CTR

  • 47.9% fully read rate

Validated repeatable campaign framework prior to flagship standardized product launch and brand messaging emphasizing U.S. Manufacturing and supply-chain resilience.

Fundraising | Hard-Tech Startup

5-Year Anniversary Campaign

Segmented campaign targeting customers and investors

Multi-channel campaign focused on brand maturity and commercialization progress.

  • 25% CTR (vs ~10–15% benchmark)

  • 50% fully read rate

  • 1m 29s average time on landing page

  • 191% increase in site sessions during campaign window

  • Drove key investor leads during critical fundraising period