CorePower Magnetics
Campaigns & Growth
Demand Generation and Pipeline Expansion
With the commercialization platform in place, I launched and optimized integrated marketing campaigns across email, LinkedIn, landing pages, gated assets, and industry press. These efforts drove measurable improvements in engagement and conversion behavior—and in the case of the NVIDIA-aligned 800 VDC campaign, contributed directly to new scoped opportunities and material pipeline growth.
Commercial Impact
2–2.5x increase in monthly traffic
Bounce rate reduced 57% → 39%
CTA click-through rate increased 5.6% → 19.9%
+125% increase in monthly form submissions
My Role
Sole marketing lead; full ownership across brand, website, content, analytics, and reporting
Partnered directly with founders, engineering, and BD to translate technical capability into commercial positioning
Built scalable systems (brand kit, messaging guide, templates, page frameworks) to ensure consistency across touch points
↓ BRAND SYSTEM | SALES ENABLEMENT | WEBSITE | ANALYTICS