CorePower Magnetics

Commercialization Architecture

Building Commercial Infrastructure for a Next-Generation Power Platform

CorePower Magnetics is a venture-backed advanced magnetics manufacturer developing high-performance inductors, transformers, and magnetic materials for AI-era data centers, grid modernization, and next-generation electrification systems. Backed by the U.S. Department of Energy and Department of Defense, the company is advancing U.S.-manufactured magnetics designed to improve efficiency, reduce supply chain risk, and enable emerging high-voltage power architectures.

When I joined, the company was transitioning from R&D to commercialization.

As the sole marketing lead, I built and scaled the commercialization function from the ground up — translating complex hardware innovation into clear market positioning, structured messaging systems, scalable demand infrastructure, and revenue-aligned growth execution.

Commercial Impact

  • 2–2.5x increase in monthly traffic

  • Bounce rate reduced 57% → 39%

  • CTA click-through rate increased 5.6% → 19.9%

  • +125% increase in monthly form submissions

  • Email contact clicks increased 70%

My Role

  • Sole marketing lead; full ownership across brand, website, content, analytics, and reporting

  • Partnered directly with founders, engineering, and BD to translate technical capability into commercial positioning

  • Built scalable systems (brand kit, messaging guide, templates, page frameworks) to ensure consistency across touch points

↓  BRAND SYSTEM  |  SALES ENABLEMENT  |  WEBSITE |  ANALYTICS

The Challenge

CorePower’s external presence reflected an R&D-stage narrative rather than a commercialization-ready platform.

  • The homepage emphasized breakthrough technology but lacked product clarity and buyer pathways

  • Messaging skewed technical and investor-facing, with limited application framing

  • Standard products were not clearly distinguished from custom engineering

  • Calls-to-action were inconsistent

  • Sales and conference assets lacked cohesion

Before: Innovation-led narrative

Before: Innovation-led narrative

The company required structured commercialization infrastructure to convert technical credibility into revenue velocity.

Brand System + Messaging Architecture

Created internal clarity and external consistency

  • Developed a formal brand and messaging guide to unify positioning, proof points, and product framing

  • Launched an accessible, click-to-copy online brand kit to standardize visual deployment and streamline distributor relationships

  • Structured the “Magnetification™” narrative into clear, technically validated claims

This positioning system became the foundation for all digital architecture, sales enablement assets, and revenue-facing growth execution.

Result: Enabled consistent product framing across web, investor materials, sales conversations, and conference assets — reducing messaging friction during commercialization.

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Sales Enablement

Developed structured, trackable sales collateral aligned to product strategy, distributor pathways, and conference-driven pipeline growth.

Assets Built

  • Product data sheets (CPMLMAX™, custom inductors, transformers)

  • Standardized one-pagers for enterprise outreach

  • Distributor-ready brochures

  • Conference materials and booth assets

  • Conference-specific landing pages

  • Bitly tracking links for BD signature blocks

  • LinkedIn conference promotion for 1:1 scheduling

Commercial Impact

  1. Enabled consistent technical messaging across BD and engineering

  2. Instrumented outbound tracking via Bitly links

  3. Created measurable conference-to-contact workflows

  4. Reduced friction between marketing and sales conversations

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Digital Commercialization Infrastructure

Built a conversion-aligned digital platform and commercial experience

Performance improvements across traffic, engagement, and intent:

  • Monthly sessions: +134%

  • Unique visitors: +140%

  • Returning visitors: +150%

  • Avg. time on page: +19%Exit rate reduced 14%

  • 56,000+ organic search impressions (12 months)

  • Traffic quality improved alongside volume

↓ HOMEPAGE TRANSFORMATION  |  COMMERCIAL ACCESS ARCHITECTURE  |  CRAWL LAYER REINFORCEMENT  |  CONVERSION ARCHITECTURE

Homepage Transformation

Shifted homepage from R&D storytelling to buyer-aligned commercial positioning.

  • Defined product hierarchy (Standard vs Custom vs Materials)

  • Embedded persistent commercial CTAs

  • Introduced procurement signal (DigiKey)

  • Aligned messaging to engineering and sourcing intent

Results

  • +125% Increase in Monthly Form Submissions

  • Visitors were materially more likely to initiate contact.

  • Reduced friction between marketing and sales conversations

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Commercial Access Architecture

Re-architected navigation and product pathways to match buyer evaluation behavior.

  • Dual-layer navigation (Brand vs Product pathways)

  • Persistent product visibility on scroll

  • Clear standard vs custom segmentation

  • Continuous quote and procurement access

Results

  • CTA Click-Through Rate: 5.6% → 19.9%

  • Unique Button Clicks: 376 → 1,217

  • Monthly CTA events increased from 41 → 145 (+254%).

  • “Explore Products” clicks increased 820%.

  • “Contact Us” clicks increased 657%.

Crawl-Layer Reinforcement

Strengthened internal linking and product clustering to improve discoverability and commercial penetration.

  • Reinforced product clusters and resource pathways

  • Embedded authority signals (ISO, Made in USA, DigiKey)

  • Standardized internal linking depth

Organic Performance:

  • 56,169 impressions

  • 1,563 clicks

  • Upward trend following SEO restructuring

Conversion Architecture

Replaced legacy forms with analytics-enabled infrastructure to enable measurable optimization.

  • Rebuilt forms with event-level tracking

  • Added product-level inquiry segmentation

  • Implemented source and drop-off instrumentation

  • Standardized CTA hierarchy across pages

Results

  • +70% Increase in Email Contact Clicks

  • Blog conversion clicks increased 45x while traffic remained stable — shifting content from passive to commercial pathway

Next

Campaigns & Revenue Growth