CorePower Magnetics is a venture-backed advanced magnetics manufacturer developing components for AI data centers, grid modernization, and electrification.

While building CorePower’s commercialization architecture from the ground up, I launched product campaigns and market-aligned initiatives — using live execution to inform messaging, site structure, product positioning, and demand systems in real time.

‍ ‍Revenue and Demand Impact

  • +31% increase in projected pipeline value from latest campaign

  • 31.7% aggregate email open rate on NVIDIA campaign (~2x B2B benchmark)

  • 24.36% email CTR (vs. 10–15% B2B benchmark)

  • 2–5 minute average technical dwell time on core campaign pages (3–5x industry benchmark)

  • ~50 white paper downloads from CPMLMAX launch campaign

  • 30% organic LinkedIn follower growth

Demand Generation → Measurable Pipeline Impact

Demand Generation → Measurable Pipeline Impact

CorePower Magnetics is a venture-backed advanced magnetics manufacturer developing components for AI data centers, grid modernization, and electrification.

While building CorePower’s commercialization architecture from the ground up, I launched product campaigns and market-aligned initiatives — using live execution to inform messaging, site structure, product positioning, and demand systems in real time. With an AI-leveraged workflow, I maintained full-scale agency output on a fractional schedule.

‍Revenue and Demand Impact

  • +31% increase in projected pipeline value

  • 3 new scoped OEM opportunities added from NVIDIA campaign

  • 31.7% aggregate email open rate on NVIDIA campaign (~2x B2B benchmark)

  • 24.36% email CTR (vs. 10–15% B2B benchmark)

  • 2–5 minute average technical dwell time on core campaign pages (3–5x industry benchmark)

  • ~50 white paper downloads from CPMLMAX launch campaign

  • 30% organic LinkedIn follower growth

Challenge

  • Emerging product category required extensive technical education

  • Long enterprise sales cycles across highly specialized power-electronics markets

  • Need for scalable demand generation aligned with technical buyers

Solution

  • Built integrated campaign engine combining product marketing and technical content

  • Launched targeted campaigns across key electrification sectors

  • Deployed AI-accelerated workflows to support rapid production and iteration

  • Integrated campaign performance with revenue-aligned reporting

Standardized Product Launch & Ongoing Product Marketing

Positioned first production-ready standardized inductor platform for AI-era data centers, grid, EV charging infrastructure, and electrification systems.

Scope of Ownership

  • Developed all product messaging including framework for standardized vs. custom magnetics

  • Built product landing page architecture and conversion pathways

  • Wrote and published all supporting technical blog posts

  • Authored and launched CPMLMAX white paper (gated + ungated versions), anchoring standardized magnetics positioning across campaigns and distributor channels.

  • Email segmentation + A/B subject testing

  • LinkedIn organic distribution

  • Distributor alignment (DigiKey integration)

  • Product data sheets (CPMLMAX™, custom inductors, transformers)

  • Standardized one-pagers for enterprise outreach

  • Conference brochures, one-pagers, and landing pages

  • Scripted and produced short-form campaign videos

This was the company’s first structured product marketing launch.

Commercial Impact

  • ~50 total white paper downloads

  • 23.05% open rate on white paper campaign

  • 22.2% CTR (above B2B benchmark)

  • Structured technical conversations enabled with engineering and BD

  • Improved conversion flow from blog → product → inquiry

NVIDIA 800 VDC Campaign

Strategic Market Alignment Campaign

Aligned CorePower’s magnetics portfolio with NVIDIA’s emerging 800 VDC data center architecture shift.

This campaign integrated:

  • Technical press release

  • Blog series (transformers, CPMLMAX, MV magnetics)

  • 800 VDC roadmap landing page

  • Email campaigns (initial + follow-up)

  • Organic LinkedIn posts

  • LinkedIn video ad

  • VC-targeted ad

Campaign Performance Highlights

Pipeline & Revenue Impact

  • Pipeline Acceleration: +31% increase in total pipeline value within the first 14 days of launch.

  • Lead Quality: 40% of total form submissions were verified high-quality leads (HQLs).

  • High-Intent Conversion: 17.7% landing page conversion rate — 3.5x B2B high-performance benchmark.

Multi-Channel Engagement Efficiency

  • Aggregate Email Performance: 31.7% open rate; 24.36% CTR — ~2x B2B benchmark.

  • Content Pull: 54.6% of blog readers transitioned to the primary campaign CTA.

  • Deep Engagement: Average dwell time of 2m–5m on technical pages — 3.5x–6x industry average (45s).

Acquisition & Audience Growth

  • Strategic Traffic Driver: Campaign content accounted for 51.5% of total monthly unique site visitors.

  • LinkedIn Audience Expansion: +3.26% monthly growth rate via 5 organic posts. 1.6x industry standard.

  • Conversion Efficiency: 1.84% Follower-to-Impression ratio; averaged 12 new followers per organic post.

5-Year Anniversary Campaign

Segmented campaign targeting customers and investors

Multi-channel campaign focused on brand maturity and commercialization progress.

  • 25% CTR (vs ~10–15% benchmark)

  • 50% fully read rate

  • 1m 29s average time on landing page

  • 191% increase in site sessions during campaign window

  • Drove key investor leads during critical fundraising period

Supply Chain Resilience Campaign

Brand Positioning + Narrative Validation

  • Developed and validated brand messaging across applicable sectors and resonance of U.S. based manufacturing and supply chain resilience as key value proposition

  • Multi-channel campaign across social, email, and SEO-driven blogs

  • Established audience segmentation derived from the campaign’s email and site analytics

Email Results

  • 15.5% CTR

  • 47.9% fully read rate

Validated repeatable campaign framework prior to CPMLMAX launch and brand messaging emphasizing U.S. Manufacturing and supply-chain resilience.

Technical Content & Creative Leadership

End-to-end content development and design across product and marketing campaigns.

I owned end-to-end content development across product and market campaigns, including:

  • Authored CPMLMAX white paper

  • Wrote all technical blog content across product and industry campaigns

  • Translated nanocrystalline magnetics and medium-voltage architectures into accessible market narratives

  • Designed technical diagrams and campaign graphics

  • Produced long-form and short-form campaign videos

  • Built landing pages and gated asset flows

Ongoing Platform & Audience Growth

  • 30% organic LinkedIn follower growth

  • 4–9% organic engagement across campaign posts

  • Updated “About Us” page architecture contributed to lower bounce rates and improved session depth

  • Structured internal linking improved multi-page technical journey (blog → roadmap → product)

Marketing function transitioned from reactive R&D support to structured demand and positioning engine.

Summary

Commercialization architecture and campaign execution evolved together — each initiative serving as both demand engine and systems refinement.

This period marked CorePower’s shift from research organization to production-ready magnetics manufacturer with structured, measurable market activation.

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Commercialization Architecture