Hi.
I'm a fourth-generation San Francisco native with a degree in Rhetoric from UC Berkeley. I'm insatiably curious and I love making complex things relatable — which I use to tackle a wide range of industries. After 15 years in marketing, I still love rolling up my sleeves: from research to strategy, and creation to execution.
When AI came along, I saw an opportunity to do more for founders, faster.
When I'm not doing that, I'm volunteering with the elderly, spending time with family and friends, running, playing crosswords, and closely monitoring geopolitics.
Hi.
I'm a fourth-generation San Francisco native with a degree in Rhetoric from UC Berkeley. I'm insatiably curious and I love making complex things relatable — which has taken me across a pretty wide range of industries. After 15 years in marketing, I still love rolling up my sleeves: research, strategy, creation, and execution.
When AI came along, I saw an opportunity to do more for founders, faster.
When I'm not doing that, I'm volunteering with the elderly, spending time with family and friends, running, playing crosswords, and closely monitoring geopolitics.
What I do.
Fractional CMO
Research and market analysis, brand and messaging architecture, campaign strategy and execution, website strategy and content, sales enablement, performance reporting, and marketing operations. Example →
Product Go-To-Market
Market research, personas, competitive analysis, messaging by benefit, feature, use case, & industry, landing page, one-pager, data sheets, case studies, pitch deck, email campaign, social content, and PR. Example →
Sales Enablement
Pitch decks, one-pagers, landing pages, battle cards, talking points, case studies, brochures and print assets, partner content. Example →
Fundraising Support
Pitch deck strategy and design, narrative development, investor messaging, landing pages, boilerplate comms. Example →
Copywriting and Content
White papers, technical blog posts, email campaigns, social content, ad copy, press releases, case studies, and website copy. Example →
Website Design & Development
Information architecture and SEO, UX/UI design, copywriting, CMS implementation, form and conversion optimization, ongoing iteration. Example →