Explore how I built CorePower’s commercialization & campaign engine and how it translated into revenue impact.
Building commercialization systems for technical and deep-tech companies.
Helping companies move from R&D to scalable revenue.
Commercialization Strategy for Complex & Deep-Tech Products
C A S E S T U D Y : C O R E P O W E R M A G N E T I C S
CASE STUDY: COREPOWER MAGNETICS
From R&D to Revenue
Building the commercialization infrastructure and demand engine that translated complex hard-tech R&D into measurable pipeline growth.
Commercial Impact
+31% increase in projected pipeline value
3 new scoped OEM opportunities from NVIDIA campaign
2–2.5× increase in monthly website traffic (Google + AI discovery)
3.5× improvement in CTA conversion rates
2–5 minute technical dwell time on campaign pages
30% organic LinkedIn audience growth
Commercial Impact
+31% increase in projected pipeline value
3 new scoped OEM opportunities from NVIDIA campaign
2–2.5× increase in monthly website traffic (Google + AI discovery)
3.5× improvement in CTA conversion rates
2–5 minute technical dwell time on campaign pages
30% organic LinkedIn audience growth
Challenge
Breakthrough power-electronics technology emerging from R&D
No commercialization infrastructure to support market adoption
Complex technical narrative difficult for buyers, investors, and partners to evaluate
Need to educate highly specialized enterprise buyers across emerging electrification markets
Solution
Designed and implemented full GTM and commercialization architecture from the ground up
Built brand system, product positioning, and technical messaging framework
Implemented digital commercialization infrastructure and conversion pathways
Launched integrated product marketing and demand generation campaigns
Deployed AI-accelerated content and reporting workflows to support rapid production and iteration
My Role
As the fractional Head of Marketing, I was the sole marketing owner across brand, product marketing, digital infrastructure, and campaigns
Partnered with founders, engineering, BD to translate complex hardware innovation into commercial positioning
Built content, design, and web infrastructure end-to-end
Maintained agency-level output on a fractional schedule using AI-accelerated workflows
About The Company
CorePower Magnetics is a venture-backed advanced magnetics manufacturer developing high-performance inductors, transformers, and magnetic materials for AI data centers, grid modernization, and next-generation electrification systems. Backed by the U.S. Department of Energy and Department of Defense, the company is advancing U.S.-manufactured magnetics designed to improve efficiency, reduce supply chain risk, and enable emerging high-voltage power architectures.
Commercialization + Campaign Engine (Built in Tandem)
While building CorePower’s commercialization systems (i.e.,CRM, analytics, lifecycle tracking, campaign architecture, landing page frameworks, website commercialization), I simultaneously launched live product campaigns to validate messaging and accelerate market traction. Each initiative served two purposes:
Validate positioning and drive measurable demand and engagement
Stress-test and refine the commercialization infrastructure
