‍ ‍Commercial Impact

  • 2–2.5x increase in monthly traffic

  • Bounce rate reduced 57% → 39%

  • CTA click-through rate increased 5.6% → 19.9%

  • +125% increase in monthly form submissions

  • Email contact clicks increased 70%

  • Conversion-aligned marketing infrastructure supporting revenue growth

  • Clear product positioning across technical audiences

  • Reduced friction between marketing, engineering, and BD

Building Commercial Infrastructure for a
Next-Gen Power Platform

CorePower Magnetics is a venture-backed advanced magnetics manufacturer developing components for AI data centers, grid modernization, and electrification.

When I joined, the company was transitioning from R&D to commercialization. Using an AI-leveraged workflow, I maintained full-scale agency output on a fractional schedule.

Building Commercial Infrastructure for a Next-Gen Power Platform

CorePower Magnetics is a venture-backed advanced magnetics manufacturer developing components for AI data centers, grid modernization, and electrification. When I joined, the company was transitioning from R&D to commercialization. Using an AI-leveraged workflow, I maintained full-scale agency output on a fractional schedule.

‍ ‍Commercial Impact

  • 2–2.5x increase in monthly traffic

  • Bounce rate reduced 57% → 39%

  • CTA click-through rate increased 5.6% → 19.9%

  • +125% increase in monthly form submissions

  • Email contact clicks increased 70%

Challenge

  • Breakthrough power-electronics technology emerging from R&D

  • No commercialization infrastructure to support market adoption

  • Complex technical narrative difficult for buyers and investors to navigate

Solution

  • Designed full commercialization architecture from the ground up

  • Built brand system, messaging framework, and product positioning

  • Implemented digital commercialization infrastructure and conversion pathways

  • Developed sales enablement tools aligned with technical buying cycles

Brand System + Messaging Architecture

Created internal clarity and external consistency

  • Developed a formal brand and messaging guide to unify positioning, proof points, and product framing

  • Launched an accessible, click-to-copy online brand kit to standardize visual deployment and streamline distributor relationships

This positioning system became the foundation for all digital architecture, sales enablement assets, and revenue-facing growth execution.

Result
Enabled consistent brand and product framing across web, investor materials, sales conversations, and conferences.

Sales Enablement

Developed structured, trackable sales collateral aligned to product strategy, distributor pathways, and conference-driven pipeline growth.

  • Product data sheets

  • Standardized one-pagers for enterprise outreach

  • Distributor-ready brochures

  • Conference materials and booth assets with accompanying landing pages

Commercial Impact

  • Instrumented outbound tracking via Bitly links

  • Created measurable conference-to-contact workflows

  • Reduced friction between marketing and sales conversations

Digital Commercialization Infrastructure

Built a conversion-aligned digital platform and commercial experience

Performance improvements across traffic, engagement, and intent:

  • Monthly sessions: +134%

  • Unique visitors: +140%

  • Returning visitors: +150%

  • Avg. time on page: +19%

  • Exit rate reduced 14%

  • Form Submissions Increased 125%

  • “Explore Products” clicks increased 820%.

  • “Contact Us” clicks increased 657%

  • Mobile-native upgrades drove performance improvements across all devices

HOMEPAGE TRANSFORMATION

COMMERCIAL ACCESS ARCHITECTURE

CRAWL LAYER REINFORCEMENT

CONVERSION ARCHITECTURE

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Homepage Transformation

Shifted homepage from R&D storytelling to buyer-aligned commercial positioning.

  • Defined product hierarchy (Standard vs Custom vs Materials)

  • Embedded persistent commercial CTAs

  • Introduced procurement signal (DigiKey)

  • Aligned messaging to engineering and sourcing intent

Results

  • +125% Increase in Monthly Form Submissions

  • Visitors were materially more likely to initiate contact.

  • Reduced friction between marketing and sales conversations

Commercial Access Architecture

Re-architected navigation and product pathways to match buyer evaluation behavior.

  • Dual-layer navigation (Brand vs Product pathways)

  • Persistent product visibility on scroll

  • Clear standard vs custom segmentation

  • Continuous quote and procurement access

Results

  • CTA Click-Through Rate: 5.6% → 19.9%

  • Unique Button Clicks: 376 → 1,217

  • Monthly CTA events increased 254%.

  • “Explore Products” clicks increased 820%.

  • “Contact Us” clicks increased 657%.

Conversion Architecture

Replaced legacy forms with analytics-enabled infrastructure to enable measurable optimization.

  • Rebuilt forms with event-level tracking

  • Added product-level inquiry segmentation

  • Implemented source and drop-off instrumentation

  • Standardized CTA hierarchy across pages

Results

  • +70% Increase in Email Contact Clicks

  • Blog conversion clicks increased 45x while traffic remained stable — shifting content from passive to commercial pathway

Crawl-Layer Reinforcement

Expanded Internal Linking & Commercial Discoverability

  • Reinforced product clusters and resource pathways

  • Embedded authority signals (ISO, Made in USA, DigiKey)

  • Standardized internal linking depth

Organic Performance:

  • 56,169 impressions

  • 1,563 clicks

  • Upward trend following SEO restructuring

Next

Campaigns & Revenue Growth