CONTENT MARKETING | HARD-TECH
Technical White Paper Campaign
Campaign Performance Highlights
23.05% open rate on adjusted list, within the 21-27% B2B benchmark
22.2% CTR, above the 10-15% excellent benchmark
5.12% click rate, above the 2.5-3.5% solid benchmark
A/B finding: technically specific subject line outperformed benefit-led subject line by 30% in open rate
Downloads
Approximately 50 white paper downloads across gated and ungated versions
100% download-to-click conversion on ungated email version
62.5% click-to-download conversion on LinkedIn gated form, above the 30-50% benchmark
LinkedIn - Organic
8.4% engagement rate, above the 2-6% B2B benchmark
2.9% CTR, approximately 2x the 0.5-1.5% benchmark
Challenge
High-power, medium-frequency inductors had always been custom-built. No standardized off-the-shelf solution existed for applications in high-growth industries (AI data centers, grid, EV charging). CPMLMAX was the first standardized inductor product to fill that gap. The white paper was designed to establish that market position with technical credibility and educate a highly specialized buyer audience.
Solution
I authored the white paper and owned end-to-end campaign strategy, content development and design, and execution.
White paper content and copywriting
Chart development and design
Three landing pages targeting three audience segments (gated and un-gated)
Two-touch email campaign with follow-up sequence
Organic LinkedIn content
Campaign video production
CONTEXT
CPMLMAX™ was the first standardized inductor product in a category that had always been custom-built — and CorePower needed the market to know it existed.
CorePower Magnetics is a venture-backed advanced magnetics manufacturer developing high-performance inductors, transformers, and magnetic materials for AI data centers, grid modernization, and next-generation electrification systems. Backed by the U.S. Department of Energy and Department of Defense, the company is advancing U.S.-manufactured magnetics designed to improve efficiency, reduce supply chain risk, and enable emerging high-voltage power architectures.
White Paper
Authored and produced all white paper content including executive summary, sector-specific use cases, and chart design and conception.
- ·Comparison charts: Nanocrystalline vs. powder core inductors
- ·Inductance vs. current plot: identifying the market gap
- ·Real-world timelines: standard vs. custom magnetics
- ·Design-ready benefits: performance, thermal, and sourcing
- ·Sector focus: Data centers, grids, microgrids, and EVs
- ·Format: PDF (10 pages)
Landing Pages
- ·Three distinct landing pages targeting two segments: prospective customers and investors (gated and ungated versions)
- ·Implemented UTM tracking and optimized forms to maximize conversions and lead source insights
Results
- ·50 white paper downloads
Two-touch email campaign with A/B subject line testing and two audience segments. Technically specific subject line outperformed benefit-led open rate by 30%.
- ·23.05% open rate on adjusted list, within the 21–27% B2B benchmark
- ·22.2% CTR, above the 10–15% excellent benchmark
- ·5.12% click rate, above the 2.5–3.5% solid benchmark
Social — Organic
Organic LinkedIn video post with link to gated landing page.
Results