DEMAND GENERATION | HARD-TECH

Strategic Market Alignment Campaign

CorePower Magnetics is a venture-backed advanced magnetics manufacturer developing high-performance inductors, transformers, and magnetic materials for AI data centers, grid modernization, and next-generation electrification systems. Backed by the U.S. Department of Energy and Department of Defense, the company is advancing U.S.-manufactured magnetics designed to improve efficiency, reduce supply chain risk, and enable emerging high-voltage power architectures.

Challenge
NVIDIA's 800 VDC white paper formalized a shift in AI data center power architecture that was already underway. For a company building high-performance magnetics for exactly this application, the timing was an opportunity to align its product portfolio with an industry-defining moment and generate qualified pipeline growth in the process.

Solution
I developed the campaign strategy, wrote and produced all assets, and owned end-to-end execution.

  • Technical press release establishing product alignment with 800 VDC architectures

  • Blog series covering transformers, standardized inductors, and MV magnetics

  • 800 VDC Magnetics Roadmap landing page

  • Two-touch email campaign with follow-up sequence

  • Organic and Paid LinkedIn content across all assets

  • Short and long-form video production

  • Ran LinkedIn video ads targeting accounts where email delivery is blocked

Pipeline & Revenue Impact

  • +31% increase in total pipeline value within the first 14 days of launch.

  • 40% of total form submissions were verified high-quality leads (HQLs).

  • 17.7% landing page conversion rate — 3.5x B2B high-performance benchmarks

Multi-Channel Engagement Efficiency

  • 31.7% open rate; 24.36% CTR — ~2x B2B benchmark.

  • 54.6% of blog readers transitioned to the primary campaign CTA.

  • 2m–5m average dwell time on technical pages — 3.5x–6x industry average.

Acquisition & Audience Growth

  • Campaign content drove 51.5% of total monthly unique site visitors.

  • +3.26% monthly growth rate via 5 organic posts. 1.6x industry standard.

  • 1.84% Follower-to-Impression ratio

  • Average dwell time 4.5 minutes, 6x industry average

  • 40% of total form submissions verified high-quality leads

  • 17.7% conversion rate, 3.5x B2B high-performance benchmarks

  • 54.6% of blog readers transitioned to landing page

  • 27% on-page CTA click rates, ~2x B2B benchmark

An infographic explaining Nvidia's 800 VDC shift to a new architecture, detailing three stages: Retrofitting existing facilities with 800 VDC infrastructure, hybrid AC and 800 VDC distribution, and full DC architecture with direct medium-voltage input. The infographic includes diagrams and descriptions of each stage.

Landing Page

NVIDIA Landing Page

Copywriting

Video Production

Content Strategy

Design and UX/IA

Build

Analytics

Email

  • 31.7% open rate, approximately 2x B2B benchmark

  • 24.36% CTR, approximately 2x B2B benchmark

  • < 1% unsubscribe rate

  • Most Highly engaged contacts from top 3 target accounts

  • 30% higher open rate with technical subject line vs benefit-led

Copywriting

Segmentation

Content Strategy

Build

Graphic Design

Follow-up

Blog Content

4 posts: Press release, transformers, standardized inductors, MV magnetics

  • 2-3 minute average dwell time , 2-3x top benchmark

  • 25-27% on-page CTA click rate

  • 54.6% of blog readers transitioned to landing page

  • 51.5% of site’s total monthly unique site visitors from campaign blog readers

Copywriting

UI/UX/IA

Content Strategy

Graphic Design

Analytics

Build

LinkedIn

5 organic posts across press release, blog posts, and video — plus two LinkedIn video ads targeting accounts where email delivery is blocked.

  • Average organic engagement rate 4-9%, versus the 2-3% B2B benchmark

  • 3.26% audience growth over the campaign window, 1.6x industry standard

  • Average CTR 4.44%, versus the 0.5 to 1% benchmark

Copywriting

Content Strategy

Video Content, Design and Production

  • Advertisement for CorePower Magnetics highlighting medium-voltage magnetic components, featuring images of two metallic boxes, with text emphasizing medium-voltage control layers at 800 VDC.
  • Promotional social media post by CorePower Magnetics about their 800 VDC magnetics product, featuring a digital background with binary code and highlighted text about medium-voltage, SST-aligned 800 VDC conversion.
  • Screenshot of CorePower Magnetics social media post discussing the shift to 800 VDC as the new baseline for AI data centers, featuring a digital graphic of a data center with the text "The architecture of AI data centers is changing" and "800 VDC is emerging as the new baseline".
  • A LinkedIn post from CorePower Magnetics announcing its alignment with emerging 800 VDC AI Data Center architectures, emphasizing high-voltage DC distribution and AI data center pathways, with an inset image of a graphic related to data center architectures.
  • Screenshot of a Facebook post from CorePower Magnetics discussing the transition to 800 VDC in data centers, with a link to the full article and related hashtags. The post contains a thumbnail image of a data center magnetic product diagram.
  • A social media post from CorePower Magnetics explaining the importance of stepping down 800 VDC in data centers, focusing on transformer technology and energy efficiency, accompanied by a thumbnail image of a presentation slide with related graphics.